So you’ve decided to be a coach, what do you think is going to be your next move? You can’t just sit in one corner hoping people would recognise you and ask for your help. No, it doesn’t work that way. No matter how great of a coach you are, if you don’t market yourself out there, no one is ever going to find out about you. Marketing your services has to be a part of your business plan.
You see, if coaching is the career you chose for yourself, you need to be serious in treating it as a real business. When you are a coach, people pay you for your wisdom. Therefore, if you want to grow your business you need to start marketing yourself. It’s as simple as that. Coaching is a career, and even if your aim is to help people improve their lives and their businesses, you can’t deny the fact that your services aren’t for free.
How do you do it, then? You can promote your coaching business and make yourself known in the coaching industry by simply taking advantage of social media.
1. Social Media Is Popular
Social media is extremely popular. If you are looking for a place where your potential customers are hanging out, you know it’s going to be on social media. Gone are the days when you literally had to visit coffee shops or certain places within the city to find customers because today, all you need is a stable internet connection to log into your social media accounts and boom! Everyone’s there! With Facebook being the most popular, followed by Instagram and Twitter, creating accounts on these platforms means you are one step closer to finding your potential coaching clients.
2. Social Media Is Free
You won’t pay a dime to create a Facebook, Instagram and Twitter account. Everything is absolutely free unless you pay for the ads. Besides, social media advertising is way cheaper compared to traditional advertising. With social media, you can post regular articles and upload videos that your potential clients might find interest in. In this way, you are already starting to build your online presence as well as your credibility as a coach.
3. Social Media Is Everywhere
Social media is virtually everywhere and with free downloadable apps, anyone can gain access to it whether they are using their smartphones or tablets. These apps are designed to be simple and convenient so you can easily manage your accounts without fuss.
Billions of people are active on social media every day. Therefore, if you are aim is to grow your coaching business, the best place to look for coaching clients is none other than social media.
If you are interested in becoming an amazing coach, I am inviting you to my three-day workshop called Grow Your Coaching Biz on November 12 to 14, 2018 on the Gold Coast. In this fun-filled and action-packed workshop, I will share with you my strategies and processes to attract high paying coaching engagements and to become the coach you have always wanted to be.