You have what it takes to be an amazing coach. You possess the talent, the wisdom, the knowledge; the passion and the skills to really help people better themselves. With all these qualities, you are confident that you can build a career out of it. However, before you get all excited, there is one thing you need to know, just because you know the right words to say doesn’t mean your coaching business is going to be successful. I’m not here to discourage you; I am here to show you what reality is like.
You need to treat your coaching business as any other business. Keep in mind that you’re not the only coach out there. There are millions of you! So if you are going to aim for a successful coaching business, which I am sure you are, you need to understand some key factors that will lead you to success. Remember that there is no shortcut to success, so if you really want this career and be good at it, read on.
- Be An Expert In A Specific Field
The first thing you need to do is to find out the type of audience you want to serve. There are billions of people in dire need of a coach but you can’t serve them all. Each person has needs that are different from the rest. In order for people to see you as an expert, you have to be specific on the type of clients you want to help so you can provide them with time-tested solutions relating to their needs that will yield great results. Like in the medical field, patients prefer specialists to general physicians because they are confident that specialists are well versed at what they do.
- Be A Marketing Officer
A business can never be successful if you don’t employ effective marketing strategies. No matter how great a coach you are, if you don’t know how to market yourself, no one will ever know about you and what you do. So be a marketing officer, go out there and tell people who you are and that you are capable and equipped to help them. Even if you’ve only marketed to five clients, if all of them have seen improvements in their businesses, they will surely refer you to others. Referrals will help grow your client base and the more clients you have, the more successful your business will become.
- Take Advantage Of Technology
You can use technology to your own advantage and grow your coaching business. Sign up to all forms of social media platforms where your target audience regularly hangs out. Give them a constant supply of entertaining and helpful posts either through videos or content. The more visible you are online, the more people will see you as a credible coach.
If you are interested in becoming an amazing coach, I am inviting you to my three-day workshop called Grow Your Coaching Biz on November 12 to 14, 2018 on the Gold Coast. In this fun-filled and action-packed workshop, I will share with you my strategies and processes to attract high paying coaching engagements and to become the coach you have always wanted to be.