Your coaching business is just like any other business, it requires smart marketing efforts on your end otherwise you won’t earn a dime out of it. You have to make use of up-to-date sales and marketing strategies as well as a distinct selling proposition in order to attract clients. Your title as a coach would mean nothing unless you actually have people to coach.
And like any other business, marketing can be tricky. Most of the time, coaches use the trial-and-error method to find out what strategies work for them. Unfortunately, carrying out ineffective strategies would only cost you money. You can avoid this by following my advice on how to effectively market your coaching business so you can attract the right clients to your business.
- Don’t Focus On The Money
When you are only starting out as a coach finding clients can be challenging. What you need to do in order to be recognised in your industry is to help as many people as you can by providing them with helpful podcasts, insightful videos and informational newsletters to name a few. Don’t focus on the money just yet; focus on establishing your reputation as a coach. Once people discover how amazing you are, the money will follow.
- Build Strategic Alliances
You should not view your competitors in the coaching industry as enemies. In fact, if you want to market your coaching business, you need them. Building strategic alliances with other coaches can help grow your business because they can refer their clients to you and vice versa. Keep in mind that not all coaches share the same expertise and specialisation. Therefore, I suggest you make the right connections.
- Practice What You Preach
Be the kind of coach you would want to hire. It’s that simple. If you practice what you preach, you will inspire and motivate those around you. The more successful you are in your life and in your business, the more people will trust your abilities and your expertise. So whatever values you have, embody them.
If you want to learn more about growing your coaching business, you’ve come to the right place.
If you are interested in becoming an amazing coach, I am inviting you to my three-day workshop called Grow Your Coaching Biz on November 12 to 14, 2018 on the Gold Coast. In this fun-filled and action-packed workshop, I will share with you my strategies and processes to attract high paying coaching engagements and to become the coach you have always wanted to be.