It’s really important to follow a very strategic plan when you go to sell from stage, whether it be online or offline.
The 5 Steps That Sell!
1. POSITION YOUR AUDIENCE.
First is, make sure they are set up ready to hear what you’re about to sell.
2. SHOWCASE YOUR PRODUCT OR SERVICE.
Next is, make sure that you are covering off on all areas, so they understand what they are actually about to buy.
3. YOUR OFFER.
Third, how much is it and what are they going to get for their money?
4. ADD A BONUS IN.
The fourth thing is, always have that extra little something for them for being in the room right then and now. That’s something no one else will get outside of that event.
5. CALL TO ACTION.
And the final step is, ask them to TAKE ACTION!
I see a lot of speakers, they’ll showcase their product.
Then everyone’s sold into the product, but then they don’t know what to do about it because the speaker hasn’t been clear on how they sign up. What link do they go to? Do they fill out a form? Do they go to the back of the room if it’s a live event?
Make sure that as a speaker, you don’t fall off the edge and not include that call to action.
Here’s a recap of the FIVE STEPS…
- Position your audience
- Showcase your product or service
- Tell them the offer
- Add the bonus, and then
- Give them the call to action.
If you follow these steps very strategically, they will take action and say YES at the end of your sell.
If you want to know more about selling to different audiences in different environments and how you need to massage these steps to larger audiences, and what you need to add in, I’d love to invite you to attend my Grow Your Speaking Biz Workshop, where I will share all of the components you need to have on stage, whether it’s your story, your content, and your sell, I’ll have it all covered in just THREE DAYS!
The event is on the 17th to the 19th of September 2021.
It is a FULLY LIVED STREAMED EVENT where you attend virtually from anywhere in the world, but you’ll feel like you’re in the room.
If you’re interested, https://speaking.sharonjurdevents.com.au/ look out for the event and there’s small payment plans available, so you can register and lock the date in.