Every company, no matter how big or how small, has to have a culture. Company culture refers to the attitudes and values of everyone working in that particular company or organisation. If your business does not have a company culture they abide to there will be no unity. Every employee in that organisation will perform his or her duty to meet his or her own personal needs and not for the needs of everyone.
Whereas a company that has a healthy company culture and adheres to it consistently results in a flourishing business because everyone works together as a team to meet the vision and the mission of the company while meeting employees’ personal needs. In other words, a healthy company culture is not just something you do because everyone is doing it, it is something you do so your business will progress and flourish and that’s what I want to share with you today.
It’s safe to say that today; company culture has become a yardstick of success. But there are strategies in order to come up with a great company culture that would really catapult your business to success and grow the size and the magnitude that you want for your business.
The following are three important points you need to keep in mind when creating your company culture.
1.You Must Have A Clear Direction
Not all businesses share the same company culture because every business is unique. If you want to build your own trademark you really need to sit down and talk about your core values, your mission statement, your vision statement and more importantly your own unique company culture. You need to do this so you will have a clear direction because if you do not know the culture that you want no one else will.
Having a clear direction means you can inform your clients and your affiliates about your culture so that when these people deal with you or affiliate with you, they will do so in a manner that is in line with your company culture.
2.You Must Communicate Your Culture
Once you’ve established your company culture make sure that you communicate this to your team, to your partner, to your suppliers, to your affiliates, to your franchise partners and to your clients. Make sure that everyone in the business knows what your culture is so when they are dealing with you they would know what to expect from you and vice versa.
3.You Must Be Consistent With Your Culture
Your company’s core values, mission statement and vision statement were not made so you can frame it and hang it up on your office’s wall. These very important statements are not made to be displayed and to impress people. There is perfectly nothing wrong about framing them but if you don’t refer to them regularly then what’s the point of having these statements in the first place?
Your company culture reflects who you are as a business or as an organisation and so it is only logical that you apply your vision and mission statements every single day. So when a problem crops up, instead of just acting on impulse, if you have an established company culture then you can always look to it for guidance. You’ll know how to behave and how to respond to certain situations because of it.
So those are my three points today. Don’t just build a company culture for the sake of it build a great one so you can enjoy your business while you’re running it. And not just that, so everyone working for you and with you will love what they do and without doubt the end result will be a progressive and flourishing business.
If you want to know more about these things I am happy to offer a 30-minute FREE Discovery Session with you where we can talk about anything and everything about your life and your business. We can talk more in depth about your fears, your story and your struggles within that thirty minutes and guess what, yes it is absolutely free! You can contact me via my website www.sharonjurdevents.com.au/contact-us/ or email me at firstname.lastname@example.org.
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