Small business owners (SBOs) looking to grow their business do everything they can to get their brand name, products, and/or services out in the market in the hopes of increasing their customer base. They have probably utilised every single marketing or advertising that’s feasible for them. However, most SBOs fail to recognize the power of public speaking.
You’re probably one of those SBOs that don’t see public speaking as an effective tool to get your brand out there. Or perhaps you can’t imagine yourself speaking in front of an audience or to a group of people. But truth be told, one of the primary reasons why public speaking is frequently overlooked is the fact that speaking in public scares people.
But if you want your business stand out in the overly saturated market, it’s time to speak up. Here are three benefits your business can get from public speaking.
- Generate Leads For Your Business
Speaking in front of your target market means you’re speaking to potential customers. If you’ve given a wonderful and compelling presentation, it’s likely that people will come up and talk to you about your company. If not, they connect with you through email or your social media accounts. Therefore, public speaking will help you build your network and increase your sales.
- Build A Personal Connection
While it’s true that you get to connect with your clients through blogging, social media, or another form of traditional advertising, nothing beats face-to-face communication. Public speaking helps you build a personal connection with your audience since you’re not separated by a screen. This is especially effective when you let your personality show throughout your presentation by smiling, laughing, or cracking a joke here and there. In this way, your audience will associate you and your business in a positive light.
- Educate Potential and Loyal Customers
When people attend a seminar or a talk, they hope to learn more about a certain topic. Take this opportunity to inform and enlighten your audience about your company, a new product/service you’re offering, or whatnot. In starting your speech, you’re expected to share a bit about yourself – who you are and what you do. Use this time to subtly promote your business; but remember not to get carried away because people don’t appreciate hard selling.
Public speaking is a great way to promote your business. If you’re just starting out, it helps to speak in front of a group of people; don’t be afraid to start small and work your way to the top.
If you are interested in becoming an amazing speaker, I am inviting you to my three-day workshop called Grow Your Speaking Biz on August 5-7, 2019 on the Gold Coast. In this fun-filled and action-packed workshop, I will share with you my strategies and processes to attract high paying speaking engagements and to become the speaker you have always wanted to be.