As a storyteller, whether online, offline, on large stages, or in small stages, you must share a few things with your audiences within your story.

Pain 

The pain that either you went through or if you’re telling a third-party story, the pain that was evident in the beginning. 

Search

Where did you go to look for an outcome? Where did you go for the solution? Who did you speak to? Where did you search? What event did you attend? 

It’s about that search. The people sitting in front of you in the audience are searching. If they’ve got the same pain as you had, then they will be searching for that solution. 

Outcome

Which is the seed to your solution? It’s your service or product most of the time. But to gain credibility from the stage, which is to any online or offline when I talk about the stage, is that you must share the outcome because they will not do business with you if they feel you’re still in pain or like them in the search. 

You must be very clear that you found an outcome to that pain point for you. If you’re designing your story, make sure you cover off these three things: PAIN, the SEARCH, and the OUTCOME.

It’s Time To Take Immediate Action!

If you want to know more about what you need to share in your story, or how to design your story, so it’s relevant to your audiences, I have my Grow Your Speaking Biz Workshop. In this 3-day event, I will share everything about designing your story, designing your content, and doing a sell without selling in a full 90-minute presentation that can be shortened down to a 10-minute presentation in any environment. It’s an annual event. 

I’ll be sharing all of that at my event. If you want to attend, look out for it. Get on a really low payment plan, get the date locked in, and I will see you there.

You can register here: